Success is never guaranteed, but structure your site this way and you have better odds.

They bring on the table huge benefits that outweigh by a wide margin the cons of losing some control over the codebase.

Everybody deserves equal opportunity and chance to prove themselves in a competitive environment

Why the code authors get worse deals than the book authors?

Pretty design and lots of cool features - those things are a must, but there are some additional details that will make your site more profitable

Success is never guaranteed, but structure your site this way and you have better odds.